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Air Dolomiti flies high with Masi wines for 2018. The Air Dolomiti Settimocielo in-flight service provides passengers with a unique experience and throughout 2018 this comes with the new attraction of a selection of Masi wines, available on all the airline’s routes. Passengers will be able to savour Masi’s Colbaraca Soave Classico, a distinctive, yet delicate, white, their Valpolicella Classico Superiore Toar, a well-structured, velvety red, and the Moxxè Pinot Grigio, a sparkling white made from slightly dried grapes, a process Masi is renowned for worldwide.
Masi is a leader in the production of Amarone and has always been a passionate advocate of the values of the Venetian regions.
Masi’s story begins at the end of the 18th century when the Boscaini family acquired premium vineyard sites in the small valley called “Vaio dei Masi”, in the heart of the Valpolicella Classica region. For more than forty years the company has had an ambitious project of promoting and perfecting its historic viticultural estates, working with Conti Serego Alighieri, descendants of Dante the poet and owners of the estate with the longest history and tradition in Valpolicella, with Conti Bossi Fedrigotti, the prestigious brand from Trentino with vineyards in Rovereto and with Canevel producing fine sparkling wines in Valdobbiadene. Masi also owns two organically farmed estates: Poderi del Bello Ovile in Tuscany and Masi Tupungato in Argentina.
Masi’s President, Sandro Boscaini, is the sixth generation of the family that has made Amarone one of the prestige names of Italy. His love for the Veneto’s king of wines has earned him the nickname “Mister Amarone”, a term first coined in a book dedicated to his career.
Masi has a recognised expertise in the Appassimento technique, a process dating back to the Ancient Romans and used to concentrate colour, sugars, aromas and tannins in wine. The company is one of Amarone’s most historic producers, having been the owner of prestigious vineyard and drying loft sites since 1772. In the 1950s, Masi was the first winery to introduce the concept of cru or single vineyard wines to Valpolicella. At the beginning of the 1980s, the Masi Technical Group revolutionised the art of producing Amarone, making it “a modern wine with an ancient heart”. The ultimate expression of this technical expertise is the Riserva di Costasera Amarone.
Today, Masi produces five different Amarones, the widest and most expertly made selection of such wines to be available on the international market.
Recent awards include 96 and 95 points from Wine Advocate for the Mazzano and Campolongo cru Amarones, and recognition that Costasera Amarone is the “most popular” and “most frequently searched for” Amarone in the world according to Wine Searcher. Furthermore, Masi was the first company from the Veneto to be asked to present a formal tasting of its wines at Wine Spectator’s Wine Experience event in 2014, when four decades of Masi Amarones from the unique and prestigious Cantina Privata Boscaini collection of valuable cru wines and great vintages were put on display.
Masi is an ambassador of Venetian Values and the culture of the Venetian regions internationally, and its wines can be found in more than 90 countries in the world.
MASI WINE EXPERIENCE
With the Masi Wine Experience, the historic company has opened the doors of its premises to the consumer: in Valpolicella, with the possibility of visiting the Masi wineries and the noble Possessioni Serego Alighieri; at Tenuta Canova in Lazise by Lake Garda, where the visit is accompanied by discovery of the local cuisine paired correctly with the wine; in Zürich in the elegant Masi Wine Bar and Restaurant; at Masi Tupungato in Argentina where you are welcomed to a totally eco-sustainable company, a genuine oasis of biodiversity. The latest addition to the project: the Masi Wine Discovery Museum, the “experiential” museum of wine created within Tenuta Canova.
Masi recently won the Best of Wine Tourism 2017 award, becoming part of the Great Wine Capitals network global, “for creating a journey linked to experiencing wine that highlights every facet of it and aims to satisfy the curiosity of the most demanding wine tourist… With the Masi Wine Experience, a journey through the various elements of wine tourism becomes an opportunity for knowledge, in-depth exploration and relaxation.”