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Air Dolomiti and Masi Agricola – a wine cellar in the sky

Air Dolomiti opts for Masi wines for 2018

Air Dolomiti flies high with Masi wines for 2018. Long-established wine-maker Masi, based in the renowned Valpolicella area and Air Dolomiti, the Lufthansa Group’s Italian Airline, have joined forces to transform your flight into a journey through the history and culture of a land steeped in tradition.

The Air Dolomiti Settimocielo in-flight service provides passengers with a unique experience and throughout 2018 this comes with the new attraction of a selection of Masi wines, available on all the airline’s routes. Passengers will be able to savour Masi’s Colbaraca Soave Classico, a distinctive, yet delicate, white, their Valpolicella Classico Superiore Toar, a well-structured, velvety red, and the Moxxè Pinot Grigio, a sparkling white made from slightly dried grapes, a process Masi is renowned for worldwide.

During 2018 Air Dolomiti cabin crews will also attend Masi masterclasses on wine to ensure passengers enjoy an enhanced food and wine experience.

I am delighted to partner with Masi on this new project. We have already worked together in the past and developed a friendship that has grown over the years. We are committed to quality for our passengers – a happy traveller is our greatest reward,” comments Air Dolomiti President Joerg Eberhart.

Air Dolomiti passengers also get the opportunity to extend their wine tasting once they’ve landed in Italy.  The Masi Wine Experience with a tour of the vineyards, cellars and the Masi Wine Discovery Museum before a free tasting of a selection of wines, awaits passengers at the Masi Tenuta Canova di Lazise. Courtesy vouchers, to be presented with their boarding cards, can be downloaded onboard from the In-flight Entertainment platform.

Masi President Sandro Boscaini adds: “We are happy to contribute to an exclusive in-flight experience that can be extended after arrival by visiting our Tenuta Canova, where visitors can enjoy the climate and views of the lake together with the superb local cuisine and wines.”

Throughout 2018, the Masi Agricola logo will also feature across Europe’s skies on Air Dolomiti aircraft.