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Shopping in Florence

As well as being a treasure trove of art and history, Florence is also a wonderful shopping destination. One of the most prestigious streets is Via Tornabuoni, known for its luxury boutiques featuring the biggest names in fashion, from Gucci to Luis Vuitton, Emilio Pucci, and Salvatore Ferragamo (who also has a museum here), and equally big names in international jewellery, like Bulgari and Cartier. More luxury shopping can be found in Via della Vigna Nuova (adjacent to Via Tornabuoni) and Via Roma (the street connecting Piazza Duomo and Piazza della Repubblica).

If, on the other hand, you are interested in something unique, head to Via del Parione for studios, workshops and boutiques offering everything from clothing to furnishings, and then on to Ponte Vecchio where Florence’s leading goldsmiths are located.

For other retail stores, many options are available: you’ll find Italian and foreign fashion chains, as well as some department stores, in Via dei Calzaiuoli, Via dei Cerretani, Via dei Banchi and Via Calimala.

Another area known for shopping is San Lorenzo with its market. Here you can find superb Florentine leather accessories and clothing.

Local food and wine specialities can be found in the morning market Mercato Centrale di San Lorenzo (on the first floor you will also find a choice of booths serving typical Florentine street food), or the Mercato di Sant’Ambrogio market.

In addition, there are numerous wine merchants and wine cellars around the city stocking everything from little-known local wines to great vintages. All purchases can be conveniently shipped straight to your home. One of the best known wine merchants is Zanobini, also offering wine tasting.